Matcha Mode is a branding exploration for a playful, health-conscious matcha product line. The concept merges traditional matcha culture with a vibrant, modern twist—designed to resonate with both wellness enthusiasts and aesthetic-driven consumers.

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The logo centers around a stylized matcha whisk, personified with a fun and energetic hand to evoke movement and craftsmanship. A bold, contemporary typeface complements the dynamic brandmark, while the quirky pattern illustrations and saturated colors (matcha green, blush pink, and soft neutrals) reinforce the brand’s youthful personality.

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Packaging design was a key focus, highlighting clarity, shelf impact, and storytelling through expressive visuals and playful characters. Every element—from the whimsical icons to the custom palette—aims to create a joyful and memorable brand experience.

This project showcases skills in visual identity design, packaging, and brand storytelling, combining a fresh aesthetic with cultural nods to traditional tea-making rituals.